2023 Black Friday Newborn Baby Deals

Baby gears are damn expensive. So finding great deals and promotions on almost all baby items is always helpful to have.

It can be hard to keep track of all the online sales and promos though. Especially on Black Fridays and Cyber Mondays.

But worry not, as I’ve done the hard work for you!

I’ve rounded up all the best black Friday newborn baby deals, which include promotions and sales on baby carriers, cribs, mattresses, car seats, breast pumps, and many more!

I will keep on updating this list so I suggest bookmarking this page and checking it a few weeks before Black Friday starts so you can have a head start and grab your favorite item before it’s gone.

(Some of the links in this post may be affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own. For more information see Affiliate Policy.)

Baby Carriers Best Black Friday Newborn Baby Deals

Baby carriers are a must-have for parents. It allows you to do practically anything (even cook!) while taking care of your newborn.

I have a couple of baby carrier comparison reviews here, which can help you decide which one to get based on your priorities, size of your baby, where you live, etc.

For some Black Friday & Cyber Monday baby carrier deals, check them out below.

Baby K’tan Original Baby Wrap

  • For Newborn to 35 lbs
  • 100% natural cotton, buckle-free 
  • Patented double-loop design for security (Patent #9198525) 
  • Five different ways to wear baby 
  • Available in sizes XXS to XL 
  • Light-weight soft cotton fabric 
  • Machine washable, dryer safe 

Read up on my Baby K’tan detailed baby carrier review here.

Solly Baby Wrap

  • For newborns up to 25 pounds 
  • Made from sustainable material TENCEL (TM) Modal
  • Approx. 5.5 yards in length
  • Hip-healthy certified
  • One-size fits all

Here’s my comparison guide on Solly Baby Wrap vs Baby K’Tan.

Boba Wrap Baby Carrier

  • Comfortably wraps babies from birth to 35 pounds
  • 25% Cotton, 68% Viscose from Bamboo with a touch of spandex to retain its shape
  • Hands-free comfort to explore the world together
  • One Size Fits All – creates a custom fit every time you tie
  • No guess tying method! Tie to your body and our intelligent fabric will cling perfectly to the contours of your baby- no guessing how much space to leave
  • French Terry has the perfect amount of give to provide stretch and flexibility. No pressure points, just sweet relief!

Click here to compare the Boba wrap vs Solly Baby wrap.

Breast Pumps Black Friday Newborn Baby Sales

Another expensive yet necessary baby item is breast pumps.

It can be quite tough to decide which one to get but if you’re deciding on some brands such as Spectra, Medela, and Baby Buddha, you can check out my reviews here.

Check out some great Black Friday promotions on breast pumps below.

Medela Freestyle Flex Breast Pump

  • Lightweight and Portable (weighs less than 1 pound)
  • Closed-system
  • Han easy to use digital display and back lighting
  • With Rechargeable lithium ion battery, USB charging cable and Bluetooth connectivity to the Medela Family app
  • Battery lasts up to 2 hours

Check out my in-depth comparison review here of the Medela Freestyle vs Spectra S9.

Spectra S1 Plus

  • Gentle and comfortable
  • Portable and rechargeable
  • Single or Double Pumping
  • Closed-system

Click here for my Spectra S1 vs Medela Freestyle comparison review.

Spectra S2 Plus

  • Gentle and comfortable
  • Single or Double Pumping
  • Closed-system

Learn how Spectra S2 Plus fares against Medela Freestyle Flex here

Cribs Black Friday Newborn Baby Promo

Cribs are another pricey newborn essential that needs some careful consideration.

There are a lot of factors to think of when deciding upon a crib, such as your space, your lifestyle (frequent travelers or not), etc.

Score some of the best Black Friday & Cyber Monday crib deals below. For a more comprehensive list of deals and promos on full-sized cribs and other crib alternatives, click or tap the button below.

Stokke Sleepi Crib

best Black Friday newborn baby deals
  • Grows with the child from approx. 0-10 years.
  • Height adjustable mattress bottom makes lifting your child in and out easier.
  • Lockable swivel wheels make it easy to move from room to room.
  • Made from durable solid beech wood.
  • PU foam and organic Stokke® Sleepi™ mattress alternatives sold apart*.
  • Kit sold separately to extend Stokke® Sleepi™ to Stokke® Sleepi™ Junior.

Delta Children Emery Deluxe 6-in-1 Convertible Crib with Mattress

  • Converts to a toddler bed, daybed, sofa, full size bed with headboard and footboard and a full size bed with headboard only
  • (daybed/sofa rail included; Toddler Guardrail #0094 and Full size bed Rails #0050 sold separately) 
  • Adjustable height
  • Meets or exceeds flammability, lead, phthalate and CPSIA testing and does not contain toxic fire retardants 
  • Waterproof mattress

Dream On Me Synergy 5-in-1 Convertible Crib 

  • JPMA Certified
  • Converts from a crib into a toddler, day and full-size bed; Toddler guardrail, stabilizer and full-size rail sold separately; Features 3 mattress height settings 
  • Made of solid reclaimed New Zealand Pine wood
  • For the mattress, we recommend any Dream On Me or Evolur full-size, non-toxic, Greenguard certified mattress

Babyletto Hudson 3-in-1 Convertible Crib

  • Greenguard gold certified
  • Converts to toddler bed and daybed, with an included toddler bed conversion kit.
  • 4 adjustable mattress positions
  • With a non-toxic multi-step painting and staining process that is lead and phthalate safe. 
  • Made with sustainably sourced solid New Zealand pine wood

Crib Mattresses Black Friday Newborn Baby Deals

Some cribs come with mattresses while others don’t. If you’d like to change yours or the crib you bought doesn’t come with its own mattress, then check out some Black Friday deals on cribs plus mattresses below. 

Naturepedic Breathable Organic Crib Mattress

  • TWO STAGE BABY CRIB MATTRESS- Firmer side for infants & medium-firm side for growing toddlers. 
  • SAFE FOR BABIES- “Breathe Thru” organic cotton mattress pad has a 3D mesh surface, allowing baby to breathe while face down, reducing overheating. Breathable surface can be removed and washed. 
  • FIRM WATERPROOF MATTRESS CORE- WaveSupport core can be used as a standalone crib mattress when cover is in the wash. 

Graco Premium Foam Crib & Toddler Mattress

  • 6-year limited manufacturer’s warranty

hiccapop Pack and Play Pad 

  • CertiPUR-USA seal of protection

Car Seats Black Friday Newborn Baby Promo

Deciding on the right baby car seats can be a big deal so if you’ve already set your heart on one and it’s on sale, grab it before the price goes up!

Graco Tranzitions 3 in 1 Harness Booster Seat

  • 3-in-1 harness booster helps protect your child, from toddler to youth 
  • Grows with your child from forward-facing harness (22-65 pounds) to highback booster (40-100 pounds) to backless booster (40-100 pounds)
  • No-rethread simply safe adjust harness system allows the headrest and harness to adjust together in one motion 
  • One-hand, 8-position adjustable headrest grows with your child 
  • 2 easy-to-clean cup holders keep your child’s drinks and snacks close at hand. Care & Cleaning: Spot or Wipe Clean 
  • Open-loop belt guides help properly position your vehicle’s seat belt

Diono Radian 3R, 3-in-1 Convertible Car Seat

  • REAR-FACING FOR LONGER: This slim fit convertible car seat is designed and engineered to keep your child rear-facing even longer up to 50 lb/ 22. 7 kg, approx. 4 years old 
  • HIGH BACK BOOSTER: with high back booster seat mode now up to 120 lb, 54 kg.
  • 10 YEARS ONE CAR SEAT: adapts as your child grows to offer a custom adjustable fit from birth to 120 lbs 
  • REINFORCED STEEL CORE: Mechanically engineered, reinforced steel core, made from automotive grade high density plastic and steel to create the ultimate protection for your child 

Cosco Finale Dx 2-In-1 Booster Car Seat

  • With extended use in both of its 2 modes, this car seat accommodates children from 30 to 65 pounds forward-facing with a harness, and as a belt-positioning booster for toddlers and older kids 40 to 100 pounds 
  • Perfect for growing families and carpools, this lightweight seat is easy to move from car to car
  • Includes removable and dishwasher safe cup holder
  • Meets or exceeds federal, ASTM, and JPMA safety standards and includes a 1-year limited warranty

Strollers Black Friday Newborn Baby Deals

Strollers that are high quality and have multiple features are sure to be much more expensive but you can find some deals below that can hopefully fit your budget.

UPPAbaby Vista V2 Stroller

  • Mesh,Leather 
  • With new spring-action all-wheel suspension and slightly softer tires. 
  • Extended canopies on the toddler seat and RumbleSeat accessory include zip out fabric that provide even more shade from the sun. Mesh panels also make it easy to peek in while adding airflow. 
  • A higher back and deeper foot rest on the toddler seat provide added comfort for growing children 
  • With a sliding shoulder adjustment
  • Includes Bassinet and full size forward or parent-facing toddler seat with one-handed, multi-position recline. Performance travel system compatible with MESA Infant Car seat – direct attachment, no adapters necessary.

Check out here my comparison review of the City Select Double Stroller vs Uppababy Vista stroller.

Baby Jogger City Select Double Stroller

  • Includes second seat converts your City Select LUX stroller into a double stroller; each seat holds child up to 45 pounds and includes a 5 point stroller seat harness 
  • Seats can be front facing, parent facing, or sibling facing; folding stroller, including auto lock, folds 30 percentage smaller than City Select even with the second seat; hand operated decelerating and parking brake, all in one control 
  • All terrain stroller features all wheel suspension and locking front swivel wheels for control; telescoping handlebar adjusts to users of different heights; extended UV50 plus canopy with peek a boo window keeps baby shaded
  • Multi position reclining seat and rotating calf support easily adjust for baby’s comfort; large storage basket and two integrated seatback pockets provide space for baby’s extras 
  • This seat unit is not suitable for children under 6 months

Evenflo Pivot Modular Travel System With SafeMax Car Seat

  • VERSATILE and LIGHTWEIGHT: features a modular frame with 6 modes.
  • EASY INFANT CAR SEAT TRANSFER: designed with a stay-in-car base that allows for a quick and safe infant car seat connection from stroller to car and vice-versa. 
  • ADDITIONAL FEATURES: includes an over-sized storage basket, a SafeZone base with belt lock-off system for correct installation, and large cruiser tires with tread and ergonomic handle for a smooth, effortless ride. A large canopy and removable arm bar make baby transfer easier and improve comfort.

Baby Monitors Black Friday Newborn Baby Sales

Baby monitors might not be considered as newborn essentials but I find them super helpful to have. Especially when there’s no one in the house to look after my baby, while I’m in the bathroom or doing chores outside her bedroom.

There are tons of Black Friday & Cyber Monday deals on baby monitors but below are top-selling ones that are highly rated by parents online.

ANMEATE Digital 2.4Ghz Wireless Video Monitor

  • features a High Resolution Display with 2x zoom magnification for comprehensive coverage.  
  • High definition night vision & temperature monitoring
  • Covers a transmission range of up to 960 feet.You could play 4 soothing lullaby songs or use the two-way talk back intercom function to comfort your babies. 
  • Includes Voice Activation, Sound Activated LED Indicators, Alarm/Timer Setting, 2x Digital Zoom with Digital Image Pan/Tilt option, Multi-Camera Expandability (up to four cameras), Lullabies, Manual Pan (360 degrees) & Tilt (60 degrees), Auto Scan View, Tabletop or Wall Mounting Options.

VTech VM819 Video Baby Monitor

  • With up to 19 hours of video streaming on a single charge
  • With long operation range up to 1,000 feet
  • Privacy Guaranteed. No Wi-Fi or App Pairing
  • .8″ Display Seeing Your Baby in Full Sight Day and Night
  • Soothing Lullabies and 2-Way Talk
  • Auto-on Screen and Sound Indications –
  • Easy Set-up Plug & Play
  • Temperature Sensor

Infant Optics DXR-8 PRO Baby Monitor

  • Patent-Pending Active Noise Reduction Feature -filters out background noises so you can hear your baby more clearly. Removes unwanted sound from fans, air purifiers, humidifiers, air conditioners, static and more. 
  • Ultra Clear Video Quality: High definition 720P video resolution playback.
  • Full Viewing Control: pan/tilt/zoom, interchangeable lenses. Zoom lens included, wide angle lens sold separately. Zoom up to 6x with optical and digital zoom used together 
  • Double the Audio Power: 1000mW speaker for louder volume and crisper sound playback

Check out some baby monitors that are suitable for the SNOO bassinet.

Baby Furniture Black Friday & Cyber Monday Sales Promo

Aside from cribs, nursery furniture such as gliders, rockers, and dressers are also pricey baby items so if you can find a great deal on them, take advantage and add it to cart!

Check out some top-selling baby furniture below that’s part of the Black Friday & Cyber Monday roster.

Dolonm Rocking Chair

  • Sturdy & Durable Construction: made of solid wood which is sturdy enough to support up to 300lbs. Covered with high quality fabric and filled with high-density soft sponges. 
  • High Backrest & Cozy Armrest
  • Mid-century Modern Design: This rocking chair feels right at home in a nursery, living room or any shared space. Tall back contoured design and ergonomic arm height add more charms to this piece. 
  • Easy Installation: Our rocking chairs are very easy to assemble. It can be assembled within 10 minutes. All hardware and parts are included.

DaVinci Piper Upholstered Recliner and Swivel Glider

  • GREENGUARD Gold Certified
  • RECLINE AND RELAX: We’ve hidden the reclining mechanism for a more stylish, premium look. Prop up your legs on the plush leg rest and lean back for ultimate comfort. Easily open and close the leg rest without a struggle 
  • COMFORTABLE HEADREST: Being a parent is hard work. High back allows moms and dads to comfortably lean back for some much needed rest;
  • BONUS PILLOW: Lumbar pillow included for additional lower back support; EASY SET UP: 1-step assembly. No tools required 
  • SPACE EFFICIENT: The Piper Recliner provides ample space to sit comfortably without taking up a lot of space in your room

Carter’s by DaVinci Arlo Recliner and Swivel Glider

  • High back and plush leg rest allow for ultimate comfort. Easily open and close the leg rest without a struggle 

Baby Swings Black Friday Newborn Baby Deals

I wouldn’t consider baby swings a necessity but they are quite handy in calming and distracting a very clingy baby. Especially when you need your hands-free.

I have a few product reviews on some baby swings right there if you’re interested. If you’ve already decided on one, scroll down to check out if it’s available on the baby swings black Friday deals list.

4moms® mamaRoo 4 Multi-Motion™ Baby Swing

  • 5 unique motions & speeds 
  • Bluetooth Enabled – control motion & sound 
  • 4 built in sounds & MP3 plug-in 
  • Smooth, woven nylon material 
  • Machine washable seat fabric 
  • AC Adaptor – no batteries required 
  • Adjustable seat recline. Removable seat fabric 
  • Weight Range: Birth to 25lbs (or when baby can sit up unassisted)
  • Power: AC adapter (no batteries required)

Ingenuity Compact Lightweight Portable Baby Swing

  • For babies aged 0-9 months; minimum weight 6 lbs; maximum weight 20 lbs; assembled dimensions: 22 (l) x 23.5 (w) x 23 (h) inches
  • Plays soothing music & nature sounds; extra quiet automatic swing for more peaceful moments; parents can select the desired timer setting of 30, 45 or 60 minutes; auto-shutoff after 90 minutes 
  • The included USB cord creates plug-in power convenience and saves money on batteries; 4 D batteries required when away from a power source (not included) 
  • Machine washable seat pad & headrest for easy cleaning; soft fabrics for ultimate comfort on at home or on the go; removable headrest to grow with baby; 2 plush toys included 

Fisher-Price Sweet Snugapuppy Swing

  • Dual-motion, puppy-themed baby swing sways side-to-side or head-to-toe 
  • Customize with 6 swing speeds, 16 songs and sounds, and adjustable seat recline 
  • Overhead mobile with dome mirror and 3 soft toys help entertain baby. Harness Type: 3-Point Harness 
  • Machine-washable, plush seat pad with deluxe Sweet Snugapuppy body cushion insert and head support 
  • Legs fold for storage and travel, plus AC plug option (Saves on batteries.)

Bottle Sterilizer Black Friday & Cyber Monday Promo

I love bottle sterilizers. I don’t consider them baby essentials but it made cleaning and storing baby bottles so much easier. So if you want to try one out, check out the best bottle sterilizer Black Friday deals below.

Papablic Baby Bottle Electric Steam Sterilizer and Dryer

  • OMPLETE CLEAN: Penetrating steam at a higher temperature than your dishwasher for reliable sanitization. 
  • 3-IN-1 DESIGN: With one twist of a dial, you can sterilize with steam, dry completely with hot air, and deodorize to clean from start to finish. 
  • LARGE CAPACITY: Set-up the sanitizer with three different stacking options to clean up to 11 bottles and accessories like teethers, pacifiers, and plastic toys at once. 
  • CLEAN STORAGE: Keep sanitized bottles and accessories safe for over 12 hours. 
  • EASY TO USE: The ergonomic shape makes it easy to carry the machine and take it apart for occasional cleaning, plus it features an intuitive timer design and safe auto shut off.

Baby Brezza Baby Bottle Sterilizer and Dryer Machine

  • Automatically sterilizes and dries bottles, pump parts and other accessories in 1 easy step – saving you time 
  • Uses natural steam to effectively sterilize; Products stay sterile for up to 24 hours when left in the unopened sterilizer 
  • 4 in 1 functionality: Use as Sterilizer Dryer, Sterilizer Only, Dryer Only or Storage System 
  • Large capacity and universal – holds up to 6 bottles, pump parts and accessories and works with all brands/sizes

Dr. Brown’s Clean Steam Baby Bottle and Pacifier Sterilizer and Dryer

  • BABY BOTTLE STERILIZER. The sterilizer eliminates 99.9% of bacteria, mold and the yeast that causes thrush. 
  • MULTI-FUNCTION BOTTLE STERILIZER AND DRYER. Easy-use operation lets you sterilize only, dry only, or combo sterilize and dry. 
  • 24 HOURS OF STERILIZATION. If the bottle sterilizer and dryer is unopened, contents stay sterilized for up to 24 hours after the completion of your cycle. 
  • UP TO 12 MONTHS OF FILTRATION. The baby bottle sterilizer and dryer comes with two included HEPA Type filters that last up to 6 months for a full year of filtration. 
  • FITS ALL DR. BROWN’S BOTTLES. Dr. Brown’s sterilizer and dryer for baby bottles includes a removable basket that is designed to fit all Dr. Brown’s bottles perfectly.

Black Friday Newborn Baby Deals FAQ

Is Black Friday the best time to buy baby stuff?

Yes! Almost everything is on sale, even brands that rarely offer discounts.
You can save a lot of big-ticket baby items such as cribs, strollers, car seats, and such.
Black Friday and Cyber Monday also offer deals on small or less pricey baby items, such as baby clothes, baby toys, baby food, and whatnot.

What should I buy for a baby on Black Friday?

Prioritize buying expensive yet necessary newborn items such as a crib, baby carrier, breast pump, car seat, stroller, and baby monitor.
These items are important to have in the first few months and the rest can just be prepared at a later time.

Is Black Friday a good time to buy strollers?

Yes, it’s the best time to buy high-ticket baby items such as a stroller!

Tips and Tricks on Black Friday Newborn Baby Deals

  • Prepare your shopping list in advance

Figure out the essentials you need to buy plus what you want to buy, weeks or even months before Black Friday.

List down your baby items, gift ideas for friends and loved ones, electronic gears, and accessories. Add furniture, kitchen equipment, appliances, and whatever that needs to be replaced in your home!

• Stick to your list

It can be easy to keep on tapping and clicking that “add to cart” when the deals and promos online are just insanely low.

Resist that impulse and prioritize what’s on your list.

Remember you’re on a budget and you need to stick to one if you want to cover everything on your list.

  • Prioritize high-ticket items

Take note that there are probably hundreds of thousands of people waiting for the same item that you’re also gunning for.

And these high-ticket items are usually the first ones to sell out. So get them first before they run out of stock!

  • Shop online

I know it’s a tradition for some to line up and wait for a store to open for the big Black Friday sale.

But why go through all the trouble of waiting out in the cold, with dozens of strangers that can potentially and accidentally hurt you in the store when in a mad rush to get a discounted item, a product that you can also buy online?

  • Shop from reputable stores

Amazon might seem trustworthy enough but there are a few third-party listings in there that you still need to be careful of.

Some don’t offer warranties or exchanges and can even go MIA when you want to return an item and get a refund.

So look carefully at the listing and do your homework when choosing to buy from a brand or store.